Today, at Planet Singer, we have the unique opportunity to jump behind the stage and discover more about Aristocrat Records and its president with an exclusive interview!
Gauthier N, thanks a lot for being with us today! Aristocrat Records is home to many talented artists, and not even a pandemic managed to stop your incredible work! So let’s start from the beginning. When did you discover your passion for music?
Thank you very much for having me. My passion for music started pretty early, but my passion to be involved in music production started about five years ago.
When and how did Aristocrat Records come to life?
About five years ago, we grew interests in recording songs, so we just started putting together all the components that you need to materialize them. Aristocrat Records came to life in 2020, right around when the pandemic started hence the beat tag “AR20 is here”.
There are so many talented artists out there looking to make a name for themselves in the industry! If you could give them a piece of advice on their career, what would it be?
I’ll honestly say to stay true to themselves and remember why they started, to begin with.
How did you cope with the pandemic and the stop it imposed on the music industry?
Honestly, although the pandemic had a horrible effect, as we know, but that’s when we decided to go serious and really do this; we wrote more, recorded more, like many, this pandemic woke something in us.
What do you look for in an artist?
I have to say, unique talent; you don’t want an act that’s similar to what’s already out there, at least I think.
What is your scouting process? Do you accept demos? Word of mouth?
So far, it has been more of word of mouth, but I wouldn’t mind getting demos. Whatever leads to great records.
Among your artists, there are some excellent acts, such as St Diego. How is working with such creative talent?
St Diego, that’s like my Lil brother. It’s really another experience; you know he can do about anything. Make beats, mix, master, sing, rap… he’s a cheat code for sure.
All the artists you signed and all the team at Aristocrat Records work in a symbiotic way to create not only excellent music but also put the audience first. How important is it for you guys to vibe at the same frequency when it comes to releasing a new project and following up on previous records?
With the fans and music lovers in mind. It becomes easier to vibe with the goal of making something great. These guys really love music, so it’s like second nature.
Many Majors are incorporating independent labels. Would you consider such a move, or do you think Aristocrat Record would lose part of what makes it unique?
Honestly, we are open to businesses and discussions that will help us evolve but also keep that creative freedom.
Can you reveal your marketing strategy for a newly signed artist?
You got to be In The Cut to know that strategy (shout out to my barber).
Another brilliant release under Aristocrat Records is your “Her Own Thing” with talented Walt Iv the W! Can you tell us more about this track and this collaboration?
Oh, man! The W!! That’s my big brother; this song has been in the making for maybe two years now; Walt is the very first person I recorded a song with; he believed and stuck around.
What are your plans for the future?
The plan is to release all the dope songs that we have in the vault. We have a lot! Then, hopefully, you know? Branch out.
Gauthier N, it was such a pleasure having you with us today! Is there anything you would like to say to our readers?
Again thanks, Planet Singer, for having me. It’s an honor and pleasure. To all the readers, words can’t express our gratitude for your support. Tap in, follow, and subscribe to stay in touch with your new favorite artists. Bless up!
Check the links below, discover more about Gauthier N and all the brilliant artists of Aristocrat Records, and don’t forget to add their tracks to your favorite playlists!
An inspiring conversation with talented Gauthier N, president of Aristocrat Records!
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