KOYOTE JAG – “Much More Than Music” Exclusive Interview!

When it comes to music, every artist is different. In the Hip-Hop and Rap world, it is even more important to have a unique and recognizable sound, as this reflects on the authenticity of the songs and the message the artists want to deliver to their audience. We have witnessed exponential growth in the number of daily releases during the latest ten years thanks to the easier way to produce and distribute music online. This, though, affected the level of quality of the overall releases in every genre massively. Sometimes, anyway, we are still lucky enough to spot a gem in this overcrowded panorama. Artists like Koyote Jag stand out from the crowd thanks to a genuine, honest, and direct approach reflected in his music, and goes straight to the point, captivating the listeners’ attention from the very first second to the last one! Today, at Planet Singer, we have the great pleasure of entering this talented artist’s world, with an exclusive interview where Jag reveals what’s behind his music and some great news about his upcoming release!


Hi Jag, first of all, thanks a lot for being here at Planet Singer today. We have found your sound extremely interesting, and it is a great pleasure for us to have you here! You have a truly unique style, which is rare nowadays. Can you tell us how you fell in love with music and how your musical journey began?

Thank you for taking the time to listen to my music and for this amazing opportunity. My love for music and music journey started when I was 14 years old. I grew up listening to 50 Cent, Chamillionaire, Paul Wall, and Jadakiss. I enjoyed rapping, but I was a very timid person growing up. At that moment in my life, I did not think about taking music seriously because I lacked confidence. Instead, I helped other artists grow and started networking and connecting with producers and graphic designers on MySpace and Facebook. I was doing this without realizing I was creating relationships. I used those relationships, and my own knowledge, to benefit other artists and enjoyed doing it. In 2015, I decided that I needed to focus on myself and concentrate on other goals. Life tends to be cold and cruel, and because of what life threw at me, I gave up music, lost confidence, and became unmotivated. At that time, I began to shift my entire lifestyle, mind, and body – to reading personalities, feelings, energies, and auras. Years later, in 2018, I found new love and new friends.
I gained a new spark of energy within myself with their positivity, and I began a new journey. I wanted to make music for myself and express myself freely. Most importantly, I wanted to leave something behind in this world that will live forever. I used Snapchat and Instagram as the main platforms for my music. I began posting phone-recorded snippets of my music, and I slowly gained a small fan base. I was pushed so much to make more music that I began to take it more seriously. I took my time finding my unique style and flow. In September 2020, I recorded my first two songs, “All I Wrote” and “Hoe Shit,” and the rest is history.

You officially entered the rap scene in September 2020, at 29 years old; this, in my opinion, gave you time to grow artistically and understand who you are, and this is evident in your tracks. How did it feel at first to make this important step for your music career?

I was extremely nervous about going to the Studio. I never rapped in front of people before. It was always over the internet. Recording in front of someone I didn’t know and that I never met was a challenge I needed to accomplish, and I did it. The engineer helped me through the process, made me feel at ease, and was patient with me. In a few hours, I was done recording, mixing, and mastering my songs. The whole idea was more about creating a professional recording and learning from those recordings to better myself.

In your song “Like That,” we can feel contagious energy come through your performance. Can you tell us more about this song?

When I wrote the song, “Like That,” I wanted to express my high-energy and wild personality. I know the song is just under 2-minutes in length, but hey, that short time will get you hype and give you a feeling of excitement and energy. I’m okay with that.

“All I Wrote” is another track that I really loved, and in my opinion, it says a lot about you as an artist and songwriter. Can you reveal what is your songwriting process and what’s behind this superb track?

“All I Wrote” was a song that meant so much to me and expressed the pain and heartbreak I have endured in my life. But despite all that pain, I needed to communicate the importance of not letting yourself stay at your lowest point. I wanted to let people know that we are all human. Sometimes, we forget how beautiful life is and that there is a light at the end of the tunnel. There is always a way to channel your emotions and energy and making your situation better. You’re not doing it for “them,” okay… You’re doing this for “Yourself” because, at the end of the day, you are all you need. On a side note, I also have “All I Wrote 2”, due to release as part of the EP, releasing in February. The Snippet is available on my Instagram page.

My songwriting process is definitely interesting, but I write everything out as if I was recording it: main vocals, backup vocals, ad-libs. Everything is written out how I would record it. If I do a feature and I write it. I will send a vocal file to them, and they can hear it and get a feel for how I want it to sound.

There will be some features like in “Eastern Fire,” featuring Philadelphia vocalist, Smadar, and “Gun it,” featuring Oakland California artist Blue Diamond in your upcoming release. Tell us more about these collaborations? How was working with these talented artists?

My singing needs work, but I usually seek out artists that can give my song the sound it needs and how I imagine it. “Eastern Fire” was different because I let the featured artist, Smadar Rubin, do her Chrous first, and I did my verses based on what she wrote. Blue Diamond was an artist I came across on social media and instantly knew she would be perfect for the second verse on my song, “Gun it,” and instead of doing the second verse myself, I reached out. She was excited and thrilled to jump on the song with me. I love that feeling of excitement. I like to think outside the box and push myself to improve. I enjoy working with artists and producers from around the world. I will never confine my music. There is so much untapped talent in the world, and I like those opportunities.

From your songs, we can feel that you have a clear idea of the direction you want your sound to go; still, there is space for versatility and experimenting. How do you balance your artistic instincts when it comes to creating your music?

I love to experiment and dive deeper into music. I have plans to do a country/rock/Rap crossover. I plan to take my time on this project and create something unique and different. In my mind, music is art, so be as creative as possible. Even if it doesn’t go to plan, I know there is one person who will appreciate the song, which is good enough for me. Music is always evolving. When I am long gone, and 200 years pass, maybe the song will be what people listen to.

What inspires you?

My family, friends, and especially my fans inspire me every day. I do my best to engage with them and talk to them every day. I love conversation, talk about their day, how they are, what goals they have, and just talk to them on that level because they are amazing people. As far as music goes, I have been listening to Sada Baby, 42 Dugg, Starlito, BagBoy Mell, and the early 2000s vibe of Fat Joe, Jennifer Lopez, Ashanti, and Ja Rule.

Do you think the frenetic digital algorithms make it harder for artists to fully concentrate on their music? Do you feel that the rush to climb the digital platforms could replace an artist’s music’s primary purpose?

I know the algorithms and the importance of getting playlisted and connecting with curators to separate yourself from the competition. I do not focus on that so much. I am more focused on my current fans, gaining new fans, and creating a strong connection with them. As long as my fans love my music, then I am fine. I make music for them. I work my full-time job, and then I’m making music. It gets difficult to balance everything I do sometimes, but I am happy where this road is taking me.

Tell us more about the music scene in Albuquerque, especially in the Rap and Hip-Hop community. 

Albuquerque, and New Mexico in general, have undiscovered and hidden talents. I have definitely reached out to some artists here for collaborations, including Queen Cee, Guero, Gov, and Talksic. I would even like to do an Albuquerque/New Mexico Cypher and bring many artists in the area together to make some heat and showcase their skills.

If you could collaborate with one of Rap and Hip-Hop’s legends, who would you like to share the stage with?

I would love to collaborate with Eminem. His creativity, flow, versatility, wordplay, fan base, knowledge, and energy would be beneficial to me, and it would be amazing to get that opportunity.

Your Ep will be out soon; what are your plans for this release and the future?

I plan to release the EP on Valentine’s Day on February 14th, 2021. The music will have a mixture of songs to show my versatility and love for music. This will allow people to hear what I have to offer and prepare them for my full-length album due later in the year.

It was such a pleasure talking about your music Jag; we wish you all the best with your future music projects, and we can’t wait for your Ep to be released in February!

I appreciate you for having me, and I look forward to speaking to you in the future. If you want to hear more, you may follow me on all social media platforms @TheKoyoteJag and all streaming platforms by searching “Koyote Jag.” You heard my story, and now I want to hear yours!

Check the links below, discover more about Koyote Jag and his music, and don’t forget to add his tracks to your favorite playlists!

Spotify: Koyote Jag

Instagram: TheKoyoteJag

Soundcloud: KoyoteJag

Facebook: TheKoyoteJag

Twitter: TheKoyoteJag


Born in December 1990, Rapper Koyote Jag was raised in the central badlands of Texas. Koyote entered the rap scene in Albuquerque, New Mexico, in September 2020 at 29 years old.

Known for his unique personality, high-level energy, wavey lyricism, and unique style, Jag creates an intensifying yet soothing sound.

In October 2020, Koyote quickly emerged as a rising talent, ranking in the top 5 Albuquerque Artists on ReverbNation in just three months. By January 2021, he had released 6-singles, including popular songs, “Like That” and “All I Wrote.” Each piece showed a unique flow and style and demonstrated versatility. He has been acknowledged by the likes of, The Block Radio 105, Smart Rapper (Rob Level), Jadakiss, and more.

Jag has two singles and a debut EP (7-tracks) due to release by late February 2021. A heart-felt and electrifying song titled “Eastern Fire,” featuring Philadelphia vocalist Smadar, highlights artists’ love, creativity, and passion for music. The highly energetic and hyperactive song titled “Gun it,” featuring Oakland California artist Blue Diamond, will undoubtedly disrupt the music scene.

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